CASE STUDIES
Real campaigns. Real results.
Ad Spend: R2,000
Leads: 86
Cost Per Lead: ±R23
Product Value: ±R20,000
Objective: Generate new member sign-ups
Ad Spend: R3,500
Leads Generated: 112
Cost Per Lead: ±R31
- Strategy:
- Local targeting
- Offer-based ads (trial / sign-up incentive)
- WhatsApp conversion flow
Objective: Increase quote requests
Ad Spend: R4,000
Leads Generated: 95
Cost Per Lead: ±R42
- Strategy:
- Problem-solution ad angles
- Direct response creatives
- WhatsApp lead capture
Objective: Generate qualified coaching inquiries
Ad Spend: $150 (~R2,800)
Leads Generated: 67
Cost Per Lead: ±$2.20
- Strategy:
- Niche targeting
- Authority-driven creatives
- Direct WhatsApp conversations
WHAT THIS MEANS
If your margins support it — this system works. The only question is:
👉 How many leads do you want per month?