Remember When Online Advertising Was Cheap, Easy And Amazing...?
“It’s 2015and online selling is easy.”What you’ll see next, is the effect of good ol’ 2015’s“cheap traffic,”what it does for the marketplace, from the entrepreneur’s perspective:
- a) If we assume that as a business, getting people to visit your website is dirt-cheap…
- b) You’re easily spending R0.50-R1.00 per “site visitor.”
- c) Even a basic R5,000pm budget nets you 3,750 site visits per month –and guess what!
- d) You also have a pretty kickass online shop (for 2015, this is revolutionary)
- e) Web developers ask a minimal rate to build you a straight-to-the-point online shop, where you’re selling a well-known product for a good price.
- f) Let’s say 20% of people LOVE your offer and decide to buy something…
- g) That’s 750 people per month BUYING something from you.
Uhhhh… What’s your profit percentage again?… Sure enough, online sales begin pumping cash into your business… And soon, you’re churning a hefty profit for sticking your neck out –a chunk of which–is money put RIGHT back into your adverts.
From here, you’re able to grow your business with a stream of happy customers, continuous referral sand well, your daughter can get braces next month (her orthodontist appointment is next week.)
Are we crazy for thinking this ISN’T some pipedream?
Spoiler alert… it’s not a pipedream–as we type this… businesses get this right left-right-and-center. And you don’t even need to replace the marketing you’re already doing to get this right.
Keep running newspaper ads!
Place those magazine adverts!
Rent the billboard if you want to!
Because right now, we’re not talking about the “all-new beep-bop marketing 1000 product” ..
… We’re describing a topic called “brand density,” where your customers, future and present, can see your brand all over the place. As well as the idea of testing each marketing avenue until it brings you the momentum you want.
We’re describing:
Testing newspaper ads, Testing magazine ads, Renting the N1 billboard,… and seeing which placement connects with the right audience.
Your customers really are all over.
We’re a digital marketing agency, so naturally we can give you all the reasons why digital works better, you know...
- You can measure who clicks what link,
- Where exactly your “ad spend” is spent,
- Whether or not month 1 of marketing is more profitable vs month 3 per the advert impressions (how many individuals see your ad)
- Is your sales website making sales or “bouncing people” off your page?
All accurate. All measured. So,you can make more data-based decisions with minimal wastage.
We just want to offer you a newer option, especially to a South African market, curious to dip their toe into the water of digital advertising.