What If Our Goals For “Online Marketing” Are All Wrong?

What If Our Goals For “Online Marketing” Are All Wrong?

Dear Business Owner…

Do the maths…

If you could have 10 people filling in forms every morning, contacting your company for services… that’s 50 per week, 200 per month.

Over a space of a year, you could potentially build a list of 4,800 people, people that know your brand, that may refer you to other people, that got a great experience (whether they bought from you or not.)

See, it’s not the fact that you could potentially sell your products, specials or offers to all these 4,800 people…

It’s the fact that this is an engine that helps you gauge what your market wants.

With this, you have a method to keep your fingers on the market’s pulse and learn what people want.

The question is – do you have an engine of some kind– and what is your toolkit to make one?

Because in order to set our goals (e.g., build a database of customers numbering 4,800 by the end of 2022.)

We need to have a set list of tools that get us there…

What can you get in your toolkit to make this happen?

Facebook Business Page

This is a start. An online place where people can identify with what they like, can share and forge connections And that’s the key word: identify. Facebook gives regular users the ability to share what they identify with online. Tell your friends you believe in x and they might agree with you! Whoosh! A hit of dopamine hits your brain.

This rewards so many people for using Facebook, and sharing interesting, relevant posts around. Your business can create a page and share valuable posts about your industry on this platform. You can direct people from here, to any page you like.

One-Page Marketing Website

(Traffic Website) You need a page where a person can land on and go “wow! I love this.” You can achieve this by enticing them with a special. And when we say a special, we mean a special. Something that’ll get the client excited to get in contact with your business!

See, the goal may be for them to be interested in the special, but also be interested in your company! Interested enough to feel okay with handing their contact details over to you. So, try to ensure the experience you’re giving will “wow!” your reader on this page.

Email Marketing

From capturing your clients’ details – you can take it even further. You can craft emails to send to your database and understand what they like to respond to. Start the conversation with your clients, potential or current. Pick up the phone and ask some questions…

Examples include: “So far, what do you like about the industry/your experience with us?” or “If you could change one thing about your experience with us, what would it be?” See, these are questions that help you answer that key question: “What can we offer next?”

Information is vital. It helps us listen, and pay attention to what people want to have solved for them. So many entrepreneurs operate blindly in their companies, thinking purely on what they want to sell and rarely what people want to buy…

If you treated your sales mechanism as means of understanding people better, could you potentially grow a business that’s better connected to your community?

We think so.

We hope that this helped you today.

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OUTDATED WEBSITES

90% OF BUSINESS WEBSITES ARE OUTDATED AND GOOGLE CAN'T FIND THEM

WHY GOOGLE WON’T FIND 90% OF BUSINESSES ONLINE

It’s no secret that in today’s world, technology is playing a pivotal role in nearly every aspect of life. And for businesses, staying current with technological advances can’t be emphasised enough. But we’ve discovered vital information simply by tapping into our business-networks and asking entrepreneurs this question: “How’s your website looking?” Out of 1,000 businesses…

  • 50% don’t have a website
  • Of the remaining 50%, only HALF of them were online-ready
  • Of the final 25%, only a THIRD of these websites were SALES-READY (built to sell!)

OUR CONCLUSION

South African businesses are unbelievably unprepared to do online selling. This means… basic sales online. Only a small percentage get it right, and as such, wipe the floor with their competitors. Wouldn’t you like to know how they do this? Here at Go Value, we’ve made it our mission to stay one step ahead of the changes happening in today’s digital world and we’re excited to share what we know with you. In this blog post, we’ve broken down some of the most important points about websites being outdated and how Google can’t find them. If you have any questions or want more information on website marketing for business success, please reach out! Don’t miss out on these vital tips; read through our blog for all the latest advertising insights.