3 Things You Need For Your Customers To Buy From You Online
Your WhatsApp’s are buzzing off the chain. Emails are filling up in your inbox. Your receptionist is on six different lines with customers, all eager to buy something.
We often tell ourselves that we want more customers, but don’t visualize what that will look like exactly. We, the business owner, would be happier, our team would be engaged (not bored) and our bank accounts would be fuller – giving us more freedom to grow the business.
But what we don’t think about in business, is the actual action it takes to get a customer on board.
We’re talking, from “clicking on our ad” to “buying our services.”
A whole chain reaction needs to happen first. Let’s start with #1.
1st
You Need To Be Seen, Everywhere
Is your brand on Facebook, Instagram, LinkedIn, on a website, shared by friends?
“Brand width” is a very real thing.
If someone can find one of your Facebook ads, then click through to your Instagram page with likes, comments and posts, and from there find your website, filled with blogs…
You cement yourself in your customer’s mind as a rock solid company.
2nd
Each Platform Should Be Designed To Give Value
Now they find you on lots of platforms… That’s great, for today.
But what should keep them tuned in for next time?
This is where the concept of “actual value” comes in. It should be entertaining to visit your page – facts and tidbits about your industry help – but won’t be that “x” factor that keeps customers tuning in.
Combining your “x” factor (your personality) and consistency…
The best companies succeed online because they inject their personality into their online presence, with videos, educational blogs and interesting QnA sessions!
3nd
“Buy Now”
How easy is it to buy from your business?
What sales system do you have in place to make it easy?
Do you have an online shop that makes it easy for a customer to whip their credit card out?
Or do they have to fill out a form, to maybe be called by one of your team and only then, be sold something?
You would be surprised by how many businesses actually make it hard for people to invest in their products, services and solutions.
The two points above make it great to find you online and help you come across as more trustworthy, but when it comes to the actual “sale” – the easier you make “buying from you” – the more people will buy from you.
This is a “check-up” from the “neck-up” post.
We want you, as a business owner, to find the opportunity in investing into your own online space.
Once you start to do this, everything geared towards helping your customer invest at varying levels in your business, you’ll find that if your customers can invest in the “small things” (like time to read a Facebook post, or your videos) they will more easily invest in the “big things” (your actual products!)