Whenever you post an advertisement onto the newsfeed of Facebook, you are squeezing yourself into someone else’s phone, schedule and lifestyle.
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What If Our Goals For “Online Marketing” Are All Wrong?
What If Our Goals For “Online Marketing” Are All Wrong?
Dear Business Owner…
Do the maths…
If you could have 10 people filling in forms every morning, contacting your company for services… that’s 50 per week, 200 per month.
Over a space of a year, you could potentially build a list of 4,800 people, people that know your brand, that may refer you to other people, that got a great experience (whether they bought from you or not.)
See, it’s not the fact that you could potentially sell your products, specials or offers to all these 4,800 people…
It’s the fact that this is an engine that helps you gauge what your market wants.
With this, you have a method to keep your fingers on the market’s pulse and learn what people want.
The question is – do you have an engine of some kind– and what is your toolkit to make one?
Because in order to set our goals (e.g., build a database of customers numbering 4,800 by the end of 2022.)
We need to have a set list of tools that get us there…
What can you get in your toolkit to make this happen?
Facebook Business Page
This is a start. An online place where people can identify with what they like, can share and forge connections
And that’s the key word: identify.
Facebook gives regular users the ability to share what they identify with online. Tell your friends you believe in x and they might agree with you! Whoosh! A hit of dopamine hits your brain.
This rewards so many people for using Facebook, and sharing interesting, relevant posts around.
Your business can create a page and share valuable posts about your industry on this platform. You can direct people from here, to any page you like.
One-Page Marketing Website
(Traffic Website) You need a page where a person can land on and go “wow! I love this.”
You can achieve this by enticing them with a special. And when we say a special, we mean a special. Something that’ll get the client excited to get in contact with your business!
See, the goal may be for them to be interested in the special, but also be interested in your company!
Interested enough to feel okay with handing their contact details over to you. So, try to ensure the experience you’re giving will “wow!” your reader on this page.
Email Marketing
From capturing your clients’ details – you can take it even further.
You can craft emails to send to your database and understand what they like to respond to.
Start the conversation with your clients, potential or current. Pick up the phone and ask some questions…
Examples include:
“So far, what do you like about the industry/your experience with us?” or “If you could change one thing about your experience with us, what would it be?”
See, these are questions that help you answer that key question:
“What can we offer next?”
Information is vital. It helps us listen, and pay attention to what people want to have solved for them. So many entrepreneurs operate blindly in their companies, thinking purely on what they want to sell and rarely what people want to buy…
If you treated your sales mechanism as means of understanding people better, could you potentially grow a business that’s better connected to your community?
We think so.
We hope that this helped you today.
Are You Connecting With Your Customers (In Every Way Possible?)
Getting your customers to LOVE your business shouldn’t be hard. It’s simply a matter of injecting more your personality into your business, and breathing life into your brand – with 3 ways you probably have heard of.
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