At GoValue, we believe that building a great relationship with your favourite local businesses, inevitably gives you a better deal AND actually makes you feel better about spending your money.
Continue readingSAVE MONEY BY SUPPORTING LOCAL BUSINESS
3 Things You Need For Your Customers To Buy From You Online
3 Things You Need For Your Customers To Buy From You Online – actual action it takes to get a customer on board.
Continue readingThe Importance Of Imagining Who Your Customer Is
Whenever you post an advertisement onto the newsfeed of Facebook, you are squeezing yourself into someone else’s phone, schedule and lifestyle.
Continue readingWhat If Our Goals For “Online Marketing” Are All Wrong?
What If Our Goals For “Online Marketing” Are All Wrong?
Dear Business Owner…
Do the maths…
If you could have 10 people filling in forms every morning, contacting your company for services… that’s 50 per week, 200 per month.
Over a space of a year, you could potentially build a list of 4,800 people, people that know your brand, that may refer you to other people, that got a great experience (whether they bought from you or not.)
See, it’s not the fact that you could potentially sell your products, specials or offers to all these 4,800 people…
It’s the fact that this is an engine that helps you gauge what your market wants.
With this, you have a method to keep your fingers on the market’s pulse and learn what people want.
The question is – do you have an engine of some kind– and what is your toolkit to make one?
Because in order to set our goals (e.g., build a database of customers numbering 4,800 by the end of 2022.)
We need to have a set list of tools that get us there…
What can you get in your toolkit to make this happen?
Facebook Business Page
This is a start. An online place where people can identify with what they like, can share and forge connections
And that’s the key word: identify.
Facebook gives regular users the ability to share what they identify with online. Tell your friends you believe in x and they might agree with you! Whoosh! A hit of dopamine hits your brain.
This rewards so many people for using Facebook, and sharing interesting, relevant posts around.
Your business can create a page and share valuable posts about your industry on this platform. You can direct people from here, to any page you like.
One-Page Marketing Website
(Traffic Website) You need a page where a person can land on and go “wow! I love this.”
You can achieve this by enticing them with a special. And when we say a special, we mean a special. Something that’ll get the client excited to get in contact with your business!
See, the goal may be for them to be interested in the special, but also be interested in your company!
Interested enough to feel okay with handing their contact details over to you. So, try to ensure the experience you’re giving will “wow!” your reader on this page.
Email Marketing
From capturing your clients’ details – you can take it even further.
You can craft emails to send to your database and understand what they like to respond to.
Start the conversation with your clients, potential or current. Pick up the phone and ask some questions…
Examples include:
“So far, what do you like about the industry/your experience with us?” or “If you could change one thing about your experience with us, what would it be?”
See, these are questions that help you answer that key question:
“What can we offer next?”
Information is vital. It helps us listen, and pay attention to what people want to have solved for them. So many entrepreneurs operate blindly in their companies, thinking purely on what they want to sell and rarely what people want to buy…
If you treated your sales mechanism as means of understanding people better, could you potentially grow a business that’s better connected to your community?
We think so.
We hope that this helped you today.
Are You Connecting With Your Customers (In Every Way Possible?)
Getting your customers to LOVE your business shouldn’t be hard. It’s simply a matter of injecting more your personality into your business, and breathing life into your brand – with 3 ways you probably have heard of.
Continue readingUNCOVERING MARKETING SECRETS: GET CURIOUS ABOUT IT
UNCOVERING MARKETING SECRETS: GET CURIOUS ABOUT IT
How active is your brand on all social media platforms?
It begs the question…
“Is my brand searched and place first? –
Am I shown on my customers’ phones or am I wasting precious business hours doing the marketing myself and not getting the results I’d like?”
There are a lot of branding mistakes that can hurt your marketing strategy…
But because most business owners are focused entirely on running their business, they don’t pay attention to those minute details that have the potential to cancel the deal in their customers’ minds.
- When doing brand awareness:
- Define your brand strategy first.
- Find ways to differentiate your brand.
- Connect with the right audience. (find out who they are)
- Be consistent!
- Show some nice value.
If you are serious about creating awareness surrounding your brand– you need a team behind you…
– Our team of experts will create a marketing strategy that targets the right people with the right message (your message).
– We’ll build your audience and put your message in front of them…
– Get access to our best-in-class team of content writers, social media advertising experts and more.
– We are constantly researching. Time spent in the saddle determines results, and we work to spend as much time as possible on your side.
Click the link if you’d like to learn more: https://govaluesa.co.za/why-govalue/
SHEER MAGNITUDE OF PROFITS
SA businesses haven’t grasped the sheer magnitude of profits they can bring to themselves with a good sales funnel.
WHY YOUR BUSINESS COULD BE MISSING OUT ON THE MONEY YOU COULD MAKE WITH A GOOD SALES FUNNEL.
It’s not hard to see why sales funnels are so crucial for businesses. They provide a simple way to get customers through the conversion process and help you make more money in less time. But many SA business owners haven’t grasped how profitable they can be with just an okay funnel or worse, no funnel at all! Here’s what a sales funnel is, and what each “step” of the way should give your business.
- 1. SALES FUNNEL LEVEL 1: Small buy-in
It doesn’t take a lot for a new client to trust your company online. You simply need to look professional and… above all. Provide value, right off the bat. Whether it be a discounted offer, a free lesson, a gift-basket etc. as long as it provides a client with value and a lot of people start buying in – you’ve created level 1 of your “funnel”
- 2. SALES FUNNEL LEVEL 2: Larger buy-in
What’s your favourite mid-range product in your catalogue? You’ve built your level 1 list of clients who loved the fact that you gave them value in the beginning… why not present these clients with your mid-range product/service and see how they like it?
- 3. SALES FUNNEL LEVEL 3: The largest buy-in/recurring revenue
You’ll notice that, by now, your funnel has taken your clients on a journey – from one product to the next, what follows now? This is where you can develop the largest buy-in product/service.
Your “believer” clients separate themselves from the rest by buying into your best products/services.
Talk to us about getting a free analysis of your current marketing strategy. You may find that this is what was missing from your marketing plan all along and it could really turn things around for you. go@govaluesa.co.za
GETTING CLIENTS ONLINE
Businesses are great at servicing their clients, but getting new clients online isn’t their best skill.
Continue readingFACEBOOK AND INSTAGRAM
Facebook and Instagram’s back-office changes weekly. If you’re not working with it every day, you fall behind.
DEAR BUSINESS OWNERS – WANT TO KNOW WHAT’S CHANGED ON FACEBOOK LATELY?
Facebook and Instagram’s back-office changes every week. If you’re not the business owner working with it every day, it’s quite simple: you fall behind. Because when Facebook decides to do their weekly “update” behind-the-scenes… As long as you aren’t building your own “sales engine” – they’ll always have the control. So how do you get control and build a sales engine for your business?
- MAKE SURE YOUR OFFER IS ACTUALLY GOOD
So many businesses master how they SERVICE their client but fail to learn how to get a TON of customers chasing them and their products/services. But have you learnt how to PACKAGE a product/service for easy delivery and profitability? This is the definition of a great offer.
- TAKE MASSIVE ACTION TO GET CUSTOMERS IN THE DOOR
An easy question once asked will reveal if you have a sales engine or not. “Do you know what it costs to get a new client?” If you don’t know, it means you need to research the latest, greatest marketing tech available. Check out keywords: Sales Funnels – Vortex Marketing – Social Media etc.
- BUILD A LIST/GROW THAT LIST
We see so many businesses throwing away business because they focus on “once-off sales.” It’s the very select few businesses that, after the sale of that particular product to a client, save that clients’ details for future marketing … losing them TONS of potential recurring income.
If you’re curious about how our team at Go Value goes about building really profitable sales funnels, contact us below to get a free business sales assessment: funnels@andrewsmith.co.za
ENTREPRENEURS
South African entrepreneurs have only dabbled with social media, but lack of skill led to no results.
Quickly, this drains their faith.
SOUTH AFRICAN ENTREPRENEURS HAVE ONLY SCRATCHED THE SURFACE OF WHAT PROFITS THEY CAN ACHIEVE WITH SOCIAL MEDIA ADVERTISING. Most businesses (the ones that try it) don’t take the time to master the skill – or don’t hire an expert to do it for them – and as such, never get the real value of a strong sales engine. After all… any business-savvy entrepreneurs knows…
What you put in, is what you should get out (and THEN some.) These business owners feel as though it’s not worth investing more time and energy into what doesn’t work – And miss out HUGE. Are you one of these businesses? It’s time for you to stop putting your faith in what doesn’t work and plug into an online sales engine that does the work for you. Because that’s the way it should be…
Putting money into an engine that gives you something for your efforts. Our team at Go Value is here to show you how the power of digital marketing can help drive sales and grow your business, even if it has been difficult for you up until now. If you’re curious about how our team at Go Value could be beneficial to your company’s goals, just send us an email and let us know!